So You Want to Build or Redesign Your Influencer Site? Here’s the Most Important Criteria to Consider

If you want an influencer site that’s not just beautifully designed but also gets results, how exactly it is conceptualized, designed, developed, executed and maintained is the most important thing that will determine its success.

Nobel Prize Physicist Neils Bohr said that:

An expert is a person who has made all the mistakes that can be made in a very narrow field.”

Well, after designing and developing dozens of beautifully designed influencer sites that get real results, we are proud to say that have done many mistakes and experienced almost every possible situation a team could encounter.

That’s why we regard ourselves as experts when it comes to building influencer sites.

Over time, we’ve created an optimal process specifically built to address/prevent problems from happening in the first place.

And we just keep on refining it.

If you’re considering having your Influencer site built, do not get it done until you’ve read our proven 4-step process (Step 5 is a bonus). This will help ensure you don’t end up making mistakes that could cost you enormous amounts of time, money and sanity!

Mike Dillard is just one of the many influencers who benefitted from our team's expertise.

Our Proven Process

Step 1: Influencer Intensive

First, we do the Essence Extraction process. We do this via a concise intake form, where we ask you questions that will help us most to understand who you are, your message and your mission, who you serve, and what exactly you need in order to effectively accomplish your goals.

Next comes the Creative Clarity Call. Together, we’ll co-create the brilliant online marketing strategy that will direct your authority site’s information architecture and brand design.

Then your designated Project Manager will then reach out to you. They are there to tell you what we’re doing, what we need from you, and what comes next. 

We then provide expert photo guidance to ensure you provide us with photography that will convey the right image and elicit the desired emotional response from your prospects. Then you arrange your Professional Photography shoot (or you can let us arrange it). If you take the Influex VIP Package, we’ll arrange everything ourselves — you just turn up on the day of your shoot and be your attractive, irresistible self! 😉

Then, if you take the Influex Expression package, Master your Messaging comes next. This is where our resident Story Coach, Patrick Combs, will guide you through the process of crafting your compelling origin story as well as telling it with grace, power and impact. As for your web copy, we’ll write it for you so you wouldn’t even have to think about that bit!

Let Master Storyteller and Coach Patrick Combs guide you

If you take the Influex Essential package, we’ll provide you a comprehensive, step-by-step guide on how to write your own web copy. Don’t worry, after you go through that process, we’ll hop on our Guidance Call. Here, we’ll provide you with specific actionables on how to improve your web copy for maximum results. This is not just a general guidance either – we’ll look at the copy you have for every web page.

Once we have web copy to work with, the design phase can begin!


Step 2: Essence Expression
Using the assets you provide (videos, testimonials, freebies for your leads, etc), we’ll create each page of your site based on what comes out of Step 1 (we call this your Vision Blueprint).

Step 2 is where the feedback loop happens. Here, we engage in an ongoing Creative Collaboration – we come up with designs for each page (starting with the homepage) and we keep the feedback loop going until we arrive at the finalized design.

We’ll do this for your homepage first. Once we nail down the homepage design, it becomes much easier to conceptualize and design the internal pages.

We’ll do the same thing so you can have design assets to use for the Social Media platforms you actively use.

As soon as we finalize the design for each page, we develop that page right away and put it on a test site.

A test site is not accessible to the public, but it will allow you to see and interact with your site as we finish each page. That way, we’ll be able to see the kinks and rough edges that still need polishing, plus you will see exactly how each page will be after launch (no surprises!)


Step 3: Expert Execution

The hallmark of a well-developed site is when nothing frustrating happens and everything works as it should.

This step is where we ensure:

  • Your site is secure.
  • Your site looks good on all devices and browsers.
  • All forms, links, and plugins work properly.
  • Ensure your site is set up for SEO success.
  • All videos, images and media are embedded, optimized and loading properly.
  • Information about your site and your site visitors’ behavior are being gathered properly (which you can analyze later and use as the basis for important business and marketing decisions).
  • And much much more.

Delivering all that is not as simple as it sounds, though. Nor is it easy.

It requires experience, expertise, a proven process, and a meticulous team who will execute every detail and every step, big or small.

Our Quality Control (QC) process alone is a comprehensive 58-point Checklist (many of which have sub-checklists and nested if-then instructions!).

Our team of developers (vision engineers, we call ‘em) goes through your site with a fine-toothed comb and execute their own systems of problem identification and implementing the necessary fixes BEFORE anything happens. This is how we ensure no preventable issues happen in the first place.

Once you’re happy with how every page looks and functions, we launch your site!


Step 4: Launch Party!
By “launching your site”, we don’t just mean making it LIVE. 

That’s what most agencies do, but we like to overdeliver. 😉

We’ll celebrate your launch and shout about it on all our Social Media channels as well as feature your site on our Influex blog.

But we don’t stop there.

We’ll also drive ad traffic to that blog post AND drive traffic to your newly minted authority site! (We suggest you also promote your new site extensively – a site launch is a good excuse to release campaigns about you and your mission)

As part of this, we ask you to fill out your Experience Enhancer form. Your feedback helps us ensure we improve our processes (and the customer experience) even more.

We then “hand over the keys to the Kingdom” to you.

But again, we won’t just stop there.

We’ll also provide a comprehensive, step-by-step, easy to follow video tutorials showing you exactly how to edit your site’s content and pages using the built-in drag-and-drop functionality (no coding needed!). You can give this to your assistant or VA to learn.

If you're ready to get your Influencer Site, you can apply here now.

After we launch your site, you might need some help maintaining it as well as help in designing/developing more materials for your brand’s online marketing needs.

Don’t worry, we have you covered!


(Optional) Step 5: Get 40 hours of Design Block and Get our Data-Driven Design Service for Free

After your influencer site is done, you might need ongoing help as you keep releasing new content, offers, and online campaigns.

You have the option to then buy a Design Block of 40 hours, which you can use for any design or development work you need for the same brand we have designed. You’ll have access to the same creative team who built your influencer site.  

You can buy this Design Block and just buy it again once you have used all the hours up.

But if you buy Design Block monthly, you will get our Data-Driven Design service for free. With Data-Driven Design, you’ll receive monthly design enhancements and optimization based on your business goals.

If you avail of Design Block monthly, we'll provide Data-driven design service for free.

Here’s why Data-Driven Design matters:

As beautiful and as well-built your authority site is, you’ll never really know how effective it truly is until you launch it and see how your actual website visitors interact with the information and pages.

Are they scrolling down and reading?

Which specific sections are getting attention and why?

Which content is getting read and which links are getting clicked? Equally important, which ones are being ignored?

Since your site is the main mechanism that ties all your other marketing efforts together, you simply can’t afford not to know these metrics.

We’ll discuss Data-Driven Design with you nearer to the date of your site launch, but for now, just be assured that you’ll be able to rely on our support infrastructures once your Influencer site is done.


It's All About Results! 

In the end, what you really want as an Influencer is to:

  • Get more qualified leads.
  • Repel tire kickers and receive inquiries from your IDEAL clients (those who are looking not for the cheapest but for the BEST, and they want to pay top dollar for it).
  • Get paid what you’re truly worth (isn’t it about time you command higher fees?)   
  • Have more speaking engagements (how much is ONE speaking gig worth to you?)
  • Make more sales without doubling the time you spend selling or having to hard sell.
  • Gain more engaged, rabid followers who consume your content and share them religiously.
  • Make a much greater impact …

Then you need to start becoming Omnipresent.

And a key to this strategy is building your very own Influencer site, just like the most successful online entrepreneurs do.

But there are many problems inherent to this undertaking. It’s not as simple or as straightforward and not many people know how to do this effectively.

The Influex proven process is exactly how we address and prevent those problems from coming up in the first place. This is the difference that makes the difference. This is what will determine if your influencer site will help you accomplish your goals or if it’s just going to be a mere brochure site that doesn’t help your bottom line.

Influex custom personal brand sites start at just 3 payments of $7,000.

If you're ready to take your business to the next level, Get your influencer site by applying here now.

How to Command Higher Fees with Less Effort and while Working for Fewer Hours

How do the top influencers, the most respected online marketers, and the most successful entrepreneurs market themselves and their businesses so that they get maximum results and get paid more while spending less effort and working for fewer hours?

We’ve been working with the best of them for many years and here’s what we know they do: They LEVERAGE all possible resources and AUTOMATE their marketing processes.

If you’re an influencer who wants to play a much bigger game but you’re not fully doing this yet, then keep reading because in this blog post we’ll show you ideas that you can implement so that you, too, can attract high-caliber clients who would happily pay you what you’re truly worth… without necessarily spending more time or effort.


Do What’s Already Working

Now the good news is there’s no need to reinvent the wheel. You just gotta do what’s already proven to work and customize it to your situation.

So what works?

One way is to become Omnipresent. That is, you want to be found, seen, heard, watched and read — on any device and platform — anywhere, anytime.

You also want to make sure you attract and work with only your ideal clients: people who want to work with the best there is and willing to pay top dollar for it. This is key to being able to transition from being underpaid and burning out to 10X'ing your income while working for fewer hours.

Moreover, you want to implement an effective way to pre-sell your brand/business to your ideal clients/customers.

That is, you need to strategize your marketing/messaging so that by the time prospects send you an inquiry, they’re almost or already been “sold” and talking to you over the phone/video call is just a mere formality at that point.

One way you can do this is by publishing content in a prolific manner. Not just any content, but the type that adds so much value to your ideal clients. Remember to publish them in several formats and channels: blog articles, Social Media, video, emails, etc.

Here’s the problem though: you can’t fully implement the above tactics without an influencer site.

What’s an influencer site?

Make no mistake: this is not just a mere “website”.

This is the mechanism that will allow you to build repeatable, predictable systems to consistently attract your ideal clients & customers, qualified leads and high-quality bookings/ inquiries to produce profitable results — without working more hours.

For your influencer site to bring real tangible results, it must make you “look the part” (it’s harder to attract premium clients if your site makes you look like you can’t even afford a decent designer).

But looking the part is just one aspect of it. More importantly, an effective influencer site is one that gets results.


Mike Koenigs is just of the many top influencers who trust the Influex team

A real influencer site is one that meets these standards:  

  • Beautifully designed and truly expresses your essence.
  • Builds trust and credibility.  
  • Attracts and pre-sells your business to your ideal clients.
  • Generates targeted leads for your business – even while you sleep.
  • Positions you as a thought leader and an authority in your field.
  • Allows you to optimize and automate your marketing efforts.
  • Presents your offers and services persuasively.

But Here's the Rub…

Problem is, creating an influencer site is NOT easy.

In fact, not many can do it (the way it’s ought to be done).

Many web design agencies who had been around for a while don’t/can’t do it properly (even though they think they do).

It’s not easy because there are so many moving parts you need to get right, each of which requires specialized skill sets and a certain depth of experience.

Here are the Top 7 Problems You’ll Encounter When Getting Your Influencer Site Done:

Problem #1: Extracting your essence from you is not easy.
Your Influencer site must convey your brand and your essence powerfully.

The trouble is that extracting your essence, your story, and your brand from inside of you is a tricky process to navigate. Sometimes certain concepts and ideas are not even 100% clear to you yet — so how can you begin to even convey that to another person, or to a much larger audience?

This is why Essence Extraction and Creative Clarity Call, the first two steps of our proven process, involves us diving deep into your world and taking the time to understand who you are, your message and your mission, who you serve, and what exactly is needed to fulfill your goals.

This is important because only by understanding your goals can we map out an effective process that will help you get there.

Many of our Influex clients who initially lacked clarity in these areas benefitted from our Essence Extraction process by helping them solidify their own unique value proposition and how to best position themselves.

Problem #2: There is no clear-cut and definite best way to expressing your essence online.
Getting your story out of you is one thing, but crafting it in a way so that it commands attention AND and telling it masterfully so that it sticks in the hearts and minds of listeners long after they click away is no easy feat.   

This is why we provide expert direction and guidance on what’s best for your site’s copy and photography, as well as help you get your story structure + storytelling RIGHT, through a coaching session with master storyteller Patrick Combs.

Check out what Doren Aldana has to say about his Influencer site.

Problem #3: Building a site that has both beauty and brains requires an experienced team with multi-faceted talents.

A brilliant online Marketing Strategy is the real power behind an effective, persuasive, well-designed authority site that gets results. Without this, your site will merely be a lackluster “brochure”: making your ideal clients go “meh” and click away.

Sadly, many web development agencies have no clue how to guide you on this. So all they can give you is a pretty but impotent (and super expensive) website —at best!

This is why we have included a strategy session in our process to make sure that more than anything, what we’ll build is something that will add to your bottomline!  

Problem #4: Getting your webcopy right is HARD.

(This part is so hard, even those who write copy for a living struggle to write copy for their own authority site!)

Your influencer site’s copy needs to be pithy but persuasive, compelling but not cheesy.

But most importantly, your copy must drive readers to your desired action.

It has to be intellectually stimulating and emotionally gripping (but without making you sound like Douchy MacDoucherson or coming across as manipulative).

Fail to do this and you’ll set off alarm bells and red flags in your readers’ minds. Trip on that wire and you’ll have a very slim chance clambering out of that hole.

So what do you write on what page? Not many influencers even know where to begin, or how.

To solve this, we have several iterative steps in our process specifically designed to coach you and guide you not just on how to write your copy, but also how to Master your Messaging.  (You can also let us write your webcopy) 


Problem #5: Designers who Understand Sales, Marketing and Conversion-based designs are as Rare as Black Unicorns.

You’ll probably have more luck finding the remains of a long lost ancient sunken mythical city than finding web designers who understand conversion-based designs (and who will do it at an affordable price).

We exaggerate, but it’s not too far from the truth 😉

This is why we are continually investing in our designers’ training and professional development.

One iterative step in our process is a feedback loop where we come up with designs and work with you to keep improving on those designs.

Allen Brouwer is a sought-after speaker and business strategist who’s helped tens of thousands of people turn on the hustle and turn off the bullshit.

Problem #6: Website developers who can execute the needed technical infrastructure to support your business & marketing strategy and goals are extremely rare.

The really exceptional web developers know how to anticipate business problems and are experienced and knowledgeable about the smart implementation of technical solutions.

On top of that, they can actually speak with you or answer your questions without discombobulating your brain. This rare breed of developers is almost impossible to find, in our experience.

This is why we have built systems and standard operating procedures (on top of a comprehensive training program) for our developers to execute. We also have a rigorous Quality Control process that involves a comprehensive 58-point Checklist. This ensures that no detail, however tiny, has been overlooked when it comes to the functionality and execution of your site.

Problem #7: And even if you manage to address all 6 problems above, who exactly will coordinate all of the moving parts?
Even if you manage to find a brilliant person for each of the specialized roles mentioned above, who will get everyone –  the designer, the developer, the copywriter, the marketing strategist   – moving in the right direction to ensure you all produce an outcome that makes good business sense?

It can’t be you, simply because that’s not the highest and best use of your time. You have a business to run, clients to see, and important contributions to make.

This is why we assign a designated Project Manager to handle every Influex project. They ensure all the project deliverables are met within the planned timeline. They hold your hand all throughout the entire project and guide you on what’s needed so you always know what’s coming next, and your focus is never taken away from growing your business.

Addressing all of the above problems is how and why Influex was born: to establish the top standard for beautiful, authoritative Influencer brand sites that brings real business results.

So if you want:

  • More qualified leads
  • To repel tire kickers and receive enquiries from your IDEAL clients (those who are looking not for the cheapest but for the BEST, and they want to pay top dollar for it)
  • To get paid what you’re truly worth (isn’t it about time you command higher fees?)   
  • More speaking engagements (how much is ONE speaking gig worth to you?)
  • To make more sales without doubling the time you spend selling or having to hardsell
  • To gain more engaged, rabid followers who consume your content and share them religiously
  • To make a much greater impact …

Then start building your very own Influencer site, just like the top most successful online entrepreneurs do!

Ready to have your very own Influencer site? 

When it comes to building or redesigning your Influencer site, here’s the most important criteria to consider. (Click to learn more about our unique process that solves all of the above problems.)

The 6-Figure Earner’s Guide to Branding with Dmitriy Kozlov

Living a life centered on your true purpose…

Doing meaningful work that constantly challenges you to give your deepest gifts…

All while living out your purest passion and doing it all with an authentic self-expression…

Those are the call to arms of Jules Schroeder.

The 6-Figure Earner's Guide to Branding with Jules Schroeder and our very own Dmitriy Kozlov

Jules created Unconventional Life, a top-ranked podcast for entrepreneurs that features the stories of millennials living from a new paradigm.

Jules has been ranked by Inc. Magazine as #1 of the “Top 27 Female Entrepreneurs Changing the World in 2017” and one of the “Top 40 Millennials To Follow in 2018″.  She’s a musician and visionary on a mission to inspire people to create an intentional and rich life, a life by their own design.  

Unconventional Life has reached millions of people from over 75 different countries and has become a global community of like-minded entrepreneurs, influencers, creatives, and thought leaders. Jules herself has always been multi-passionate as an avid crossfitter, yoga teacher, musician and singer, writer, traveler and overall life enthusiast.

We’re thrilled to announce that recently, Jules interviewed our very own resident visionary at Influex, Dima Kozlov.

Check out her video podcast here as she and Dima explore the do’s and don’ts of personal branding.

Of course, helping her to expand her reach and to get more and more people to hear her message was a mission we were too glad to accept! When the opportunity to support Jules’ mission and work with her to re-strategize her new Influencer brand site came up, we jumped right in!

Check out Jules Schroeder's Influex site

Check out Jules’ awesome new Influex site here:

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You have full visibility and complete control over this through the Updates tab of the Maintenance Dashboard plugin.