How do the top influencers, the most respected online marketers, and the most successful entrepreneurs market themselves and their businesses so that they get maximum results and get paid more while spending less effort and working for fewer hours?
We’ve been working with the best of them for many years and here’s what we know they do: They LEVERAGE all possible resources and AUTOMATE their marketing processes.
If you’re an influencer who wants to play a much bigger game but you’re not fully doing this yet, then keep reading because in this blog post we’ll show you ideas that you can implement so that you, too, can attract high-caliber clients who would happily pay you what you’re truly worth… without necessarily spending more time or effort.
Do What’s Already Working
Now the good news is there’s no need to reinvent the wheel. You just gotta do what’s already proven to work and customize it to your situation.
So what works?
One way is to become Omnipresent. That is, you want to be found, seen, heard, watched and read — on any device and platform — anywhere, anytime.
You also want to make sure you attract and work with only your ideal clients: people who want to work with the best there is and willing to pay top dollar for it. This is key to being able to transition from being underpaid and burning out to 10X’ing your income while working for fewer hours.
Moreover, you want to implement an effective way to pre-sell your brand/business to your ideal clients/customers.
That is, you need to strategize your marketing/messaging so that by the time prospects send you an inquiry, they’re almost or already been “sold” and talking to you over the phone/video call is just a mere formality at that point.
One way you can do this is by publishing content in a prolific manner. Not just any content, but the type that adds so much value to your ideal clients. Remember to publish them in several formats and channels: blog articles, Social Media, video, emails, etc.
Here’s the problem though: you can’t fully implement the above tactics without an influencer site.
What’s an influencer site?
Make no mistake: this is not just a mere “website”.
This is the mechanism that will allow you to build repeatable, predictable systems to consistently attract your ideal clients & customers, qualified leads and high-quality bookings/ inquiries to produce profitable results — without working more hours.
For your influencer site to bring real tangible results, it must make you “look the part” (it’s harder to attract premium clients if your site makes you look like you can’t even afford a decent designer).
But looking the part is just one aspect of it. More importantly, an effective influencer site is one that gets results.
A real influencer site is one that meets these standards:
- Beautifully designed and truly expresses your essence.
- Builds trust and credibility.
- Attracts and pre-sells your business to your ideal clients.
- Generates targeted leads for your business – even while you sleep.
- Positions you as a thought leader and an authority in your field.
- Allows you to optimize and automate your marketing efforts.
- Presents your offers and services persuasively.
But Here’s the Rub…
Problem is, creating an influencer site is NOT easy.
In fact, not many can do it (the way it’s ought to be done).
Many web design agencies who had been around for a while don’t/can’t do it properly (even though they think they do).
It’s not easy because there are so many moving parts you need to get right, each of which requires specialized skill sets and a certain depth of experience.
Here are the Top 7 Problems You’ll Encounter When Getting Your Influencer Site Done:
Problem #1: Extracting your essence from you is not easy.
Your Influencer site must convey your brand and your essence powerfully.
The trouble is that extracting your essence, your story, and your brand from inside of you is a tricky process to navigate. Sometimes certain concepts and ideas are not even 100% clear to you yet — so how can you begin to even convey that to another person, or to a much larger audience?
This is why Essence Extraction and Creative Clarity Call, the first two steps of our proven process, involves us diving deep into your world and taking the time to understand who you are, your message and your mission, who you serve, and what exactly is needed to fulfill your goals.
This is important because only by understanding your goals can we map out an effective process that will help you get there.
Many of our Influex clients who initially lacked clarity in these areas benefitted from our Essence Extraction process by helping them solidify their own unique value proposition and how to best position themselves.
Problem #2: There is no clear-cut and definite best way to expressing your essence online.
Getting your story out of you is one thing, but crafting it in a way so that it commands attention AND and telling it masterfully so that it sticks in the hearts and minds of listeners long after they click away is no easy feat.
This is why we provide expert direction and guidance on what’s best for your site’s copy and photography, as well as help you get your story structure + storytelling RIGHT, through a coaching session with master storyteller Patrick Combs.
Problem #3: Building a site that has both beauty and brains requires an experienced team with multi-faceted talents.
A brilliant online Marketing Strategy is the real power behind an effective, persuasive, well-designed authority site that gets results. Without this, your site will merely be a lackluster “brochure”: making your ideal clients go “meh” and click away.
Sadly, many web development agencies have no clue how to guide you on this. So all they can give you is a pretty but impotent (and super expensive) website —at best!
This is why we have included a strategy session in our process to make sure that more than anything, what we’ll build is something that will add to your bottomline!
Problem #4: Getting your webcopy right is HARD.
(This part is so hard, even those who write copy for a living struggle to write copy for their own authority site!)
Your influencer site’s copy needs to be pithy but persuasive, compelling but not cheesy.
But most importantly, your copy must drive readers to your desired action.
It has to be intellectually stimulating and emotionally gripping (but without making you sound like Douchy MacDoucherson or coming across as manipulative).
Fail to do this and you’ll set off alarm bells and red flags in your readers’ minds. Trip on that wire and you’ll have a very slim chance clambering out of that hole.
So what do you write on what page? Not many influencers even know where to begin, or how.
To solve this, we have several iterative steps in our process specifically designed to coach you and guide you not just on how to write your copy, but also how to Master your Messaging. (You can also let us write your webcopy)
Problem #5: Designers who Understand Sales, Marketing and Conversion-based designs are as Rare as Black Unicorns.
You’ll probably have more luck finding the remains of a long lost ancient sunken mythical city than finding web designers who understand conversion-based designs (and who will do it at an affordable price).
We exaggerate, but it’s not too far from the truth 😉
This is why we are continually investing in our designers’ training and professional development.
One iterative step in our process is a feedback loop where we come up with designs and work with you to keep improving on those designs.
Problem #6: Website developers who can execute the needed technical infrastructure to support your business & marketing strategy and goals are extremely rare.
The really exceptional web developers know how to anticipate business problems and are experienced and knowledgeable about the smart implementation of technical solutions.
On top of that, they can actually speak with you or answer your questions without discombobulating your brain. This rare breed of developers is almost impossible to find, in our experience.
This is why we have built systems and standard operating procedures (on top of a comprehensive training program) for our developers to execute. We also have a rigorous Quality Control process that involves a comprehensive 58-point Checklist. This ensures that no detail, however tiny, has been overlooked when it comes to the functionality and execution of your site.
Problem #7: And even if you manage to address all 6 problems above, who exactly will coordinate all of the moving parts?
Even if you manage to find a brilliant person for each of the specialized roles mentioned above, who will get everyone – the designer, the developer, the copywriter, the marketing strategist – moving in the right direction to ensure you all produce an outcome that makes good business sense?
It can’t be you, simply because that’s not the highest and best use of your time. You have a business to run, clients to see, and important contributions to make.
This is why we assign a designated Project Manager to handle every Influex project. They ensure all the project deliverables are met within the planned timeline. They hold your hand all throughout the entire project and guide you on what’s needed so you always know what’s coming next, and your focus is never taken away from growing your business.
Addressing all of the above problems is how and why Influex was born: to establish the top standard for beautiful, authoritative Influencer brand sites that brings real business results.
So if you want:
- More qualified leads
- To repel tire kickers and receive enquiries from your IDEAL clients (those who are looking not for the cheapest but for the BEST, and they want to pay top dollar for it)
- To get paid what you’re truly worth (isn’t it about time you command higher fees?)
- More speaking engagements (how much is ONE speaking gig worth to you?)
- To make more sales without doubling the time you spend selling or having to hardsell
- To gain more engaged, rabid followers who consume your content and share them religiously
- To make a much greater impact …
Ready to have your very own Influencer site?
When it comes to building or redesigning your Influencer site, here’s the most important criteria to consider. (Click to learn more about our unique process that solves all of the above problems.)
Marj Galangco is Influex’s resident Copy Queen and Marketing Manager. Living the dream Digital Nomad lifestyle, she’s usually writing, reading or executing our marketing plans out of some exotic location. Spa treatments, books, and exotic teas are her favorite forms of bribery.