The Influex Experience

Our Proven Process to Build Iconic brands & World-class webSites That Express Your Essence
and Amplify Your authority

Your brand site is a journey for your audience. Building your brand site is a journey for YOU, and we’re here to walk with you through every step of the journey, just like we’ve done for hundreds of other industry influencers.

Your website is more than your offers, clever copy, and high-end photography, it’s a story. A story that communicates your goals, values, and how you want to make an impact in the lives of your clients. Your website is a continuous narrative that speaks throughout your entire customer’s journey. Attracting not just high-paying clients, but also a devoted fan following.

A Proven Process

Produces Reliable Results

Trust is built through consistency. And our 3 step process allows our expert team to consistently deliver high quality websites based on ease, simplicity, and clearly defined milestones.

Our three step process includes:

step 1


“Creative Clarity”

Unearthing your truest self and defining what sets you apart from everyone else.

First 30 days

step 2


“Digital Artistry”

Sharing your authenticity through story, Messaging and Digital Artistry

30 - 90 Days

step 3


“Innovative Implementation”

Developing, optimizing and launching your new brand site into the world

60 - 120 Days

First 30 days

30 - 60 Days

60 - 120 Days

Leveraged Launch and Essence Evolution

Launching Your Brand Isn’t The End,
It’s The Beginning

Your Website Is Only
As Strong As Your Team

And our powerhouse team of creatives, artists, managers, and developers are the wizards behind your website creation... all under one roof (well, technically all around the world).

Your devoted team includes:

Step 1: Essence Extraction

It All Starts with Creative Clarity

Creative Clarity Questionnaire

You’ll get a deeper understanding of your own brand and goals when you fill out our Creative Clarity Questionnaire, divided into three simple sections:

Creative Clarity Calls

Your Site Strategist and Imagineer will dive even deeper into your essence and start to extract the style and strategy for the site, built around your Essence and in alignment with your future business vision and goals. We’ll envision the brand that you’re stepping into. You’ll also have a dedicated Copy Call and Origin Story interview.

Strategic Site

Not only do we get super clear on the look and feel of your website, we map out the entire interactive experience and customer journey to provide a custom site that not only looks great, but produces great results.

Brand Bible

Ready to get clear on who you are, who you serve, who your heroes and industry influencers are? How about the brands that inspire you and environment that enliven you? All of this and more gets integrated into your Brand Bible so we have total Creative Clarity before starting design and messaging.

Messaging Mastery

Work with our Messaging Masters (copywriters), ___ to enhance conversion rates, impact, and memorability through a refining of your brand voice, essence, and CORE message.

Yes, we can do all this virtually…But if you enroll as a VIP client we do all this in person in a 2-day immersive session.

Origin Story

Work with our Story Superhero Patrick Combs to determine what the best origin story to tell is for your client avatar(s) and the most engaging way to tell it. Then sit back and relax as he writes and refines it for you.


Use our guided process for you perfect personal brand photoshoot, with your own photographer or one of our recommended photographers around the country.

Step 2: Essence Expression

“We Redefine Design As Digital Artistry”

Signature Style

Your Signature Style sets the standards for your website and creates congruence across your entire online presence. Your Signature Style includes…

Homepage As Your
Brand Blueprint

We’ll creatively collaborate to define your new brand through the initial Homepage design and make it really easy for you to review and provide feedback. Once the brand style and Homepage is approved, we’ll get going on the other pages of your site.

Full Custom Site Design For Your
Primary Pages

After homepage approval, we begin implementing the rest of your brand site. Typical pages we create for our clients include:

And any other custom pages based on your Strategic Site Structure.

Social Style
(Social Media Graphics)

To ensure a congruent visual experience online, we implement your brand essence throughout all your social media platforms. Social media graphics includes:

Step 3: Expert Execution

“Innovative Implementation”

Drag & Drop

Custom Design = Complicated Maintenance, right? Nope! We’re giving you the best of both worlds:

Quality Control

We have a dedicated Quality Control team that tests your site on all:

Our devoted development team resolves any bugs or responsive issues before launching your site live.

Security & Speed Optimization

Your new site will be Fast and Built To Last.
Our tools are aimed at locating and fixing vulnerabilities while protecting your website from hacks and malware. We offer a range of services aimed at improving your WordPress site’s security and performance which include:


We’ll integrate your Google Analytics, your chosen CRM, Live Chat, and other needs into your site so that it flows with the rest of your marketing system and funnels.

Optimized On-Site SEO

The way your page is optimized can have a huge impact on its ability to rank. We create content that not only is relevant, but searchable so you will rank across all the major search engines.

Importing of Relevant Content

Have blog content and valuable resources from your previous website? No problem! Our Creative Coders got you covered. We will import all relevant content to your new WordPress site easily and effortlessly.

Leveraged Launch!

Once the site is optimized and ready for launch, we handle all of that for you. And as a bonus, we then celebrate you. We drive traffic to your new site by announcing it on our social channels and our new Expressed Brand Podcast (coming Q4 2021) celebrating you, your service in the world, and your new site.

Essence Evolution

Launching Your Brand Isn’t The End,
It’s The Beginning

After the launch of your site, we “hand over the keys” and provide you with tutorial videos on how to make small updates and upload blog posts.

We’ll also be there to support your continued business growth as your brand evolves through our Essence Evolution program, including monthly maintenance, new design and development work, advising and more… all from the same creative team that already knows your best!

But, if you’d rather have the “team that now knows you best” continue to evolve your online platform, keep your site updated and optimized, and handle any small issues that come up …

Ready to get your
Beautiful Brand

Want Influex To Build You A Beautiful Brand Site That Expresses Your Essence and Amplifies Your Influence?

It all starts with an Alignment Assessment to ensure we’re a good fit for each other.

Wordpress Backups
The Most Reliable Daily Backups
for WordPress Websites.

If the unthinkable happens and you need a site restored,
we’ll take care of that for you — fast.

Your World-Class Website is always
available, no matter what:

Stored Securely Off-Site

Independent, remote storage means that your backups are always available when you need them most. Even if your server goes down.

Won't Slow Down Your Site

Sites are backed up incrementally so it won't load down your server and slow down your site like other providers do. It's important to you, it's important to us.

Fail-Proof Migrations

Changing hosts? No problem! Our full-service backups offer you a simple way to migrate your World-Class Website without the stress or failure worry.

90 Days of Storage

Access to 90 days of backup history. So if you need to restore a previous version of your site, it's as easy as just saying so!

Immediate Recovery

We can recover your website with just a few clicks. If something happens, we'll get your site back up before anyone even notices.

Maintenance Dashboard

Never wonder if your World-Class Website's been backed up!  Our Maintenance Dashboard plugin shows you a running log every backup.

Security Monitoring
Security Monitoring That
Goes the Extra Mile.

Your World-Class Websites are safe and protected from the daily attacks
that threaten their integrity. Security monitoring is a no-brainer must,
and it comes included in our Peace of Mind Maintenance Plans.

Relax knowing your sites are safe
with Peace Of Mind

Daily Automatic Scans

Deep automated scans detect malware, anti-viruses and malicious code that can be on your client's site.

Deep Malware Detection

Our malware scans dive deep to find the complex WordPress malware that others don't catch.

Rapid Malware Cleanup

When malware is detected on a site, our peace of mind engineers are on the scene immediately to clean it up.

Powerful Firewall

Blocking bad guys from day one! Suspicious IPs and malware bots are prevented from entering your WordPress sites.

Attack Prevention

An automatic and powerful captcha login protection system keeps would-be hackers and bots out.

Wordpress Hardening

You can rest assured that your sites are secure according to the recommended WordPress best practices.

Say Goodbye to
Problematic Plugin Updates.

Far gone are the days of plugin updates giving you headaches or worse — breaking
your World-Class Website and forcing you to spend valuable time fixing it.

Our Visual Validator ensures success.

Welcome to the Future of
Automated Wordpress Updates

How Visual Validator perfects the update process:

Visual Validator takes screenshots of up to 10 pages of your site.

Updates are applied.

Visual Validator takes new screenshots and compares them to see if anything looks different.

If changes are detected, our peace of mind engineers are alerted and will resolve the issue.

Break-Free Updates

Our Visual Validator means plugin updates won’t cause visual problems on your site!

If a new version of a plugin you’re using doesn’t play nice, we’ll know about it before there’s a problem. The Visual Validator alerts our happiness engineers to take a personal look.

Pick and Choose Which Plugins
to Update

Our update process lets us pick and choose which updates to run. So if needed, we can exclude updates which are known to be problematic from the process.

You have full visibility and complete control over this through the Updates tab of the Maintenance Dashboard plugin.