If you want an influencer site that’s not just beautifully designed but also gets results, how exactly it is conceptualized, designed, developed, executed and maintained is the most important thing that will determine its success.
Nobel Prize Physicist Neils Bohr said that:
“An expert is a person who has made all the mistakes that can be made in a very narrow field.”
Well, after designing and developing dozens of beautifully designed influencer sites that get real results, we are proud to say that have done many mistakes and experienced almost every possible situation a team could encounter.
That’s why we regard ourselves as experts when it comes to building influencer sites.
Over time, we’ve created an optimal process specifically built to address/prevent problems from happening in the first place.
And we just keep on refining it.
If you’re considering having your Influencer site built, do not get it done until you’ve read our proven 4-step process (Step 5 is a bonus). This will help ensure you don’t end up making mistakes that could cost you enormous amounts of time, money and sanity!
Our Proven Process
Step 1: Influencer Intensive
First, we do the Essence Extraction process. We do this via a concise intake form, where we ask you questions that will help us most to understand who you are, your message and your mission, who you serve, and what exactly you need in order to effectively accomplish your goals.
Next comes the Creative Clarity Call. Together, we’ll co-create the brilliant online marketing strategy that will direct your authority site’s information architecture and brand design.
Then your designated Project Manager will then reach out to you. They are there to tell you what we’re doing, what we need from you, and what comes next.
We then provide expert photo guidance to ensure you provide us with photography that will convey the right image and elicit the desired emotional response from your prospects. Then you arrange your Professional Photography shoot (or you can let us arrange it). If you take the Influex VIP Package, we’ll arrange everything ourselves — you just turn up on the day of your shoot and be your attractive, irresistible self! 😉
Then, if you take the Influex Expression package, Master your Messaging comes next. This is where our resident Story Coach, Patrick Combs, will guide you through the process of crafting your compelling origin story as well as telling it with grace, power and impact. As for your web copy, we’ll write it for you so you wouldn’t even have to think about that bit!
If you take the Influex Essential package, we’ll provide you a comprehensive, step-by-step guide on how to write your own web copy. Don’t worry, after you go through that process, we’ll hop on our Guidance Call. Here, we’ll provide you with specific actionables on how to improve your web copy for maximum results. This is not just a general guidance either – we’ll look at the copy you have for every web page.
Once we have web copy to work with, the design phase can begin!
Step 2: Essence Expression
Using the assets you provide (videos, testimonials, freebies for your leads, etc), we’ll create each page of your site based on what comes out of Step 1 (we call this your Vision Blueprint).
Step 2 is where the feedback loop happens. Here, we engage in an ongoing Creative Collaboration – we come up with designs for each page (starting with the homepage) and we keep the feedback loop going until we arrive at the finalized design.
We’ll do this for your homepage first. Once we nail down the homepage design, it becomes much easier to conceptualize and design the internal pages.
We’ll do the same thing so you can have design assets to use for the Social Media platforms you actively use.
As soon as we finalize the design for each page, we develop that page right away and put it on a test site.
A test site is not accessible to the public, but it will allow you to see and interact with your site as we finish each page. That way, we’ll be able to see the kinks and rough edges that still need polishing, plus you will see exactly how each page will be after launch (no surprises!)
Step 3: Expert Execution
The hallmark of a well-developed site is when nothing frustrating happens and everything works as it should.
This step is where we ensure:
- Your site is secure.
- Your site looks good on all devices and browsers.
- All forms, links, and plugins work properly.
- Ensure your site is set up for SEO success.
- All videos, images and media are embedded, optimized and loading properly.
- Information about your site and your site visitors’ behavior are being gathered properly (which you can analyze later and use as the basis for important business and marketing decisions).
- And much much more.
Delivering all that is not as simple as it sounds, though. Nor is it easy.
It requires experience, expertise, a proven process, and a meticulous team who will execute every detail and every step, big or small.
Our Quality Control (QC) process alone is a comprehensive 58-point Checklist (many of which have sub-checklists and nested if-then instructions!).
Our team of developers (vision engineers, we call ‘em) goes through your site with a fine-toothed comb and execute their own systems of problem identification and implementing the necessary fixes BEFORE anything happens. This is how we ensure no preventable issues happen in the first place.
Once you’re happy with how every page looks and functions, we launch your site!
Step 4: Launch Party!
By “launching your site”, we don’t just mean making it LIVE.
That’s what most agencies do, but we like to overdeliver. 😉
We’ll celebrate your launch and shout about it on all our Social Media channels as well as feature your site on our Influex blog.
But we don’t stop there.
We’ll also drive ad traffic to that blog post AND drive traffic to your newly minted authority site! (We suggest you also promote your new site extensively – a site launch is a good excuse to release campaigns about you and your mission)
As part of this, we ask you to fill out your Experience Enhancer form. Your feedback helps us ensure we improve our processes (and the customer experience) even more.
We then “hand over the keys to the Kingdom” to you.
But again, we won’t just stop there.
We’ll also provide a comprehensive, step-by-step, easy to follow video tutorials showing you exactly how to edit your site’s content and pages using the built-in drag-and-drop functionality (no coding needed!). You can give this to your assistant or VA to learn.
After we launch your site, you might need some help maintaining it as well as help in designing/developing more materials for your brand’s online marketing needs.
Don’t worry, we have you covered!
(Optional) Step 5: Get 40 hours of Design Block and Get our Data-Driven Design Service for Free
After your influencer site is done, you might need ongoing help as you keep releasing new content, offers, and online campaigns.
You have the option to then buy a Design Block of 40 hours, which you can use for any design or development work you need for the same brand we have designed. You’ll have access to the same creative team who built your influencer site.
You can buy this Design Block and just buy it again once you have used all the hours up.
But if you buy Design Block monthly, you will get our Data-Driven Design service for free. With Data-Driven Design, you’ll receive monthly design enhancements and optimization based on your business goals.
Here’s why Data-Driven Design matters:
As beautiful and as well-built your authority site is, you’ll never really know how effective it truly is until you launch it and see how your actual website visitors interact with the information and pages.
Are they scrolling down and reading?
Which specific sections are getting attention and why?
Which content is getting read and which links are getting clicked? Equally important, which ones are being ignored?
Since your site is the main mechanism that ties all your other marketing efforts together, you simply can’t afford not to know these metrics.
We’ll discuss Data-Driven Design with you nearer to the date of your site launch, but for now, just be assured that you’ll be able to rely on our support infrastructures once your Influencer site is done.
It’s All About Results!
In the end, what you really want as an Influencer is to:
- Get more qualified leads.
- Repel tire kickers and receive inquiries from your IDEAL clients (those who are looking not for the cheapest but for the BEST, and they want to pay top dollar for it).
- Get paid what you’re truly worth (isn’t it about time you command higher fees?)
- Have more speaking engagements (how much is ONE speaking gig worth to you?)
- Make more sales without doubling the time you spend selling or having to hard sell.
- Gain more engaged, rabid followers who consume your content and share them religiously.
- Make a much greater impact …
Then you need to start becoming Omnipresent.
And a key to this strategy is building your very own Influencer site, just like the most successful online entrepreneurs do.
But there are many problems inherent to this undertaking. It’s not as simple or as straightforward and not many people know how to do this effectively.
The Influex proven process is exactly how we address and prevent those problems from coming up in the first place. This is the difference that makes the difference. This is what will determine if your influencer site will help you accomplish your goals or if it’s just going to be a mere brochure site that doesn’t help your bottom line.
Influex custom personal brand sites start at just 2 payments of $7,500.
If you’re ready to take your business to the next level, Get your influencer site by applying here now.
Marj Galangco is Influex’s resident Copy Queen and Marketing Manager. Living the dream Digital Nomad lifestyle, she’s usually writing, reading or executing our marketing plans out of some exotic location. Spa treatments, books, and exotic teas are her favorite forms of bribery.