Conversion-Centered Design

[Live Training] How to Get The Perfect Photoshoot For Your Personal Brand

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Make These 3 Simple Shifts For Your Site To Stop Leaking Money

There comes a time in the life cycle of a business when you look at your website and feel a sinking feeling in your stomach. It could be shame. Perhaps it’s anxiety. Or maybe it’s a touch of embarrassment.

Somewhere along the way, your success surpassed your website and you have no idea when it happened. For the longest time, you knew your site wasn’t great but you were too busy selling, marketing, creating, and delivering to worry about it.

You became successful in spite of your website, chasing down leads and converting them.

But now leads are chasing you down, Googling your name, and landing on a website you’ve neglected up until this point because you had to.

You realize your website no longer represent the value you offer or the Influencer you’ve become. And it is costing you leads, money, and opportunities.

Now that you’ve cemented yourself as an Influencer in your space, it’s time to give your website the attention you – and it – deserves.

It’s time to bring your website up to your level so that it fully represents who you’ve become and what you provide.

To do that completely would require a complete rebrand and rebuild from the ground up, building your site from scratch on the foundation of your essence, authentic expression, and influence – with your 3 to 5 year goals and vision in mind.

But, in the meantime, here are 3 things you can do right now so that your site stops leaking money and starts converting move visitors into revenue.

Tip #1: Include a “Power Statement” above the fold of your Homepage.

Studies show that when someone lands on your site, you have 5 seconds capture their attention. So, the space on your homepage that is “above the fold” (the area readers see without needing to scroll) is the most prime real estate on your website. 

It is where you

  1. Establish relevancy
  2. Give a clear indication of who you're serving
  3. Give a clear indication of your unique value.

A power statement does all of these things, helping your ideal prospects realize how much you understand their situation and how you are the exact person they need.

For example, here’s what we created for Frank Kern:

Your homepage's first job is to establish Relevance within 5 seconds.
Frank Kern focuses on demonstrating value first, to hook his target audience.

Here’s one we did for Dan Holguin:

Use attention-grabbing images to create intrigue.
See how Dan Holguin's header establishes Relevance, Intrigue, Value and Credibility at once.

And here’s what we did for Joe Polish:

Use images copy that conveys your authentic expression.
Joe Polish focuses on giving value first.

Tip #2: Under the Power Statement, have one clear “Call To Action” and “Opt-In Gift” (also above the fold)

Give your prospects the support they need most … and give it to them for free right at the top of the homepage in the form of a free Opt-in Gift.

The free opt-in gift should help them take the first step towards their transformation and towards working with you. To offer this to them, you’ll need:

  • A polished product image to represent the free gift.
  • A smaller headline and sub-headline for the opt-in itself.
  • An opt-in form that will capture their name and email address, converting them from a visitor to a lead. The free gift should then be delivered via email.

Here’s what we created for Mike Koenigs:

Ask yourself what freebie you can offer to compel your site visitors to opt-in.
Mike Koenigs knows how to make a compelling offer.

And here’s what we did for David Bach:

Reading the first chapters of David Bach's book will likely make you want to read the rest of his bestselling book.
For best results, offer a freebie that addresses your prospects' primary pain point.

And for Wholesale Ted:

Sarah Chrisp's site conveys that she's approachable and her method is doable.

For Alex Charfen:
Alex Charfen's site hooks the readers in with benefit after benefit.

For Jesse Elder
Jesse Elder's header poses a thought-provoking question.

You can follow the examples on those pages. Or here are some templates you can plug into:

  1. “This _______________ cheat sheet will help you _______________, get immediate ______________, and __________________ , daily. Where should I send it?
  2. “This _______________ checklist will help you _______________, ___________________, and __________________ in the next 30 days.. Where should I send it?
  3. “This _______________ guide will help you immediately _______________, ___________________, and __________________ . Where should I send it?

Button Copy Example: Get your FREE Checklist/Guide/Cheat Sheet/Chapter Now.

Tip #3: Upgrade Your Navigation To Be Simple and Client-Centered

Instead of naming your pages things like “Author”, “Speaker”, and “Advisor”, which describe what you do, name your pages so they describe what your prospects can do with you, like “Work With Me” or “Book Me to Speak”.

Keep your navigation down to between 5 and 7 pages. Keep sub-menus to a minimum where possible. Combine and Delete any pages that aren’t absolutely necessary.

Keeping your navigation simple and client-centered reduces confusion and helps guide your prospects to a clear Call To Action (the first step to working with you). This is key to conversions. A confused mind takes no action.

Here are the most common pages used in a successful Influencer site (The top 7 should be chosen for the main navigation):

  1. About / Our Story / Meet _____
  2. Work With Me / Programs
  3. Press & Media (if available)
  4. Testimonials / Praise
  5. Podcast / Blog
  6. Book Me to Speak / Speaking
  7. Resources
  8. Contact

Finally, in the top right corner of the navigation menu, include a call-to-action button. Here’s an example:

For the FitFatherProject, we included a Call To Action to their 30-Day program in the top right corner. It is one of their entry-level and most popular programs and it’s a great way for clients to get introduced to working with them.

Make your main Call to Action prominent and sticky.

So this opt-in is always visible no matter where the prospect scrolls on the page, make the navigation “sticky” so it stays at the top of the screen even if the user scrolls. You can see this in action if you scroll down the homepage of

Bonus Tip #4: Create a Strategic Footer.

Most websites include only a few things in the footer: The Copyright, Terms and Conditions, and navigation links. It’s usually an afterthought.

But think about the Footer as the fancy shoes of your site. Shoes always make an impression. Your suit or dress (your website) could be the most stunning outfit you own and it could be completely ruined by old/unattractive shoes (most site footers).

Many prospects skim through your site and, out of habit, scroll all the way through to the bottom of your site. And, most of the time, there’s nothing there of interest.

Surprise your prospects with an engaging useful footer that helps guide them to the tools they need most, namely the …

  1. Same Free Opt-In Gift you created as part of Tip #2 (a way to get started with you)
  2. Ways to connect with you on Social Media
  3. Testimonials that provide social proof. (Bonus tip 4b: sprinkle testimonials throughout your homepage for even more social proof and conversions!)

Here are some examples of ways you could create your strategic footer:

Here’s the footer we created for Mike Koenigs:

Mike Koenigs uses the footer to invite Social Media followers and connect further with his readers.

… and for Joe Polish:

If Facebook is part of your marketing strategy, use the footer to get more Facebook followers.

And for Dan Holguin…

Having your opt-in section at the footer helps make it “sticky” and accessible.

You’ll notice how we included Social Media elements, introducing another way for people to engage with you. But most importantly, the footer strategy is to provide a beautiful “call to action” for prospects to download a free gift and start their journey with you.

There you have it… the top 3 simple shifts for your site to stop leaking money (plus a bonus one)! Now, all there is to do is implement them. And…

If you’re interested in giving your site a further upgrade, check out our Custom Website Review service.

  • We’ll look over your website from top to bottom and provide specific recommendations that can mean big improvements in getting conversions, sales, and leads.
  • We’re only doing this for a limited number of Influencers in order to gather some data as we build our website review tool. We hope your site is one of the ones we get to review!

Get your custom website review here. 

Wordpress Backups
The Most Reliable Daily Backups
for WordPress Websites.

If the unthinkable happens and you need a site restored,
we’ll take care of that for you — fast.

Your World-Class Website is always
available, no matter what:

Stored Securely Off-Site

Independent, remote storage means that your backups are always available when you need them most. Even if your server goes down.

Won't Slow Down Your Site

Sites are backed up incrementally so it won't load down your server and slow down your site like other providers do. It's important to you, it's important to us.

Fail-Proof Migrations

Changing hosts? No problem! Our full-service backups offer you a simple way to migrate your World-Class Website without the stress or failure worry.

90 Days of Storage

Access to 90 days of backup history. So if you need to restore a previous version of your site, it's as easy as just saying so!

Immediate Recovery

We can recover your website with just a few clicks. If something happens, we'll get your site back up before anyone even notices.

Maintenance Dashboard

Never wonder if your World-Class Website's been backed up!  Our Maintenance Dashboard plugin shows you a running log every backup.

Security Monitoring
Security Monitoring That
Goes the Extra Mile.

Your World-Class Websites are safe and protected from the daily attacks
that threaten their integrity. Security monitoring is a no-brainer must,
and it comes included in our Peace of Mind Maintenance Plans.

Relax knowing your sites are safe
with Peace Of Mind

Daily Automatic Scans

Deep automated scans detect malware, anti-viruses and malicious code that can be on your client's site.

Deep Malware Detection

Our malware scans dive deep to find the complex WordPress malware that others don't catch.

Rapid Malware Cleanup

When malware is detected on a site, our peace of mind engineers are on the scene immediately to clean it up.

Powerful Firewall

Blocking bad guys from day one! Suspicious IPs and malware bots are prevented from entering your WordPress sites.

Attack Prevention

An automatic and powerful captcha login protection system keeps would-be hackers and bots out.

Wordpress Hardening

You can rest assured that your sites are secure according to the recommended WordPress best practices.

Say Goodbye to
Problematic Plugin Updates.

Far gone are the days of plugin updates giving you headaches or worse — breaking
your World-Class Website and forcing you to spend valuable time fixing it.

Our Visual Validator ensures success.

Welcome to the Future of
Automated Wordpress Updates

How Visual Validator perfects the update process:

Visual Validator takes screenshots of up to 10 pages of your site.

Updates are applied.

Visual Validator takes new screenshots and compares them to see if anything looks different.

If changes are detected, our peace of mind engineers are alerted and will resolve the issue.

Break-Free Updates

Our Visual Validator means plugin updates won’t cause visual problems on your site!

If a new version of a plugin you’re using doesn’t play nice, we’ll know about it before there’s a problem. The Visual Validator alerts our happiness engineers to take a personal look.

Pick and Choose Which Plugins
to Update

Our update process lets us pick and choose which updates to run. So if needed, we can exclude updates which are known to be problematic from the process.

You have full visibility and complete control over this through the Updates tab of the Maintenance Dashboard plugin.