Personal Brand Site

Three Pillars of an Exceptional Personal Brand Site

So you know you want a beautiful personal brand site or perhaps you’re starting to realize the power of having a site that properly reflects your value in the marketplace.

Either way, I’m going to share the three pillars we’ve learned guiding and developing leading personal brand sites for some of the top online influencers.

Before we do…

Let’s take a quick trip down nostalgia lane.

Do you remember just a handful of years ago when video wasn’t the predominant form of media online?

You know… that time when really low quality videos could outperform higher production or studio recorded videos?

That window has effectively closed.

Now I’m not saying that you can’t make effective videos off of your iPhone but what I am saying is that production value matters more and more nowadays.

Our standards and what we expect of others online is ever increasing.

This is extraordinarily true for personal brand sites.

I don’t know about you but I get on a lot of video calls and when I’m meeting someone for the first time that I’m not familiar with, I’ll jump on Google and search their name and have a quick look at their site.

I’m wondering…

Do they have a personal brand site?

How does it look and what does it tell me about them?

…and that’s the thing.

You’re getting sized up online and the first impression you’re making usually isn’t one that serves you.

There’s a significant opportunity cost to not standing out with your personal brand online (or even worse, an out-of-date site that actually hurts your impression in the market!)

With Influex we’ve built a lot of high-end personal brand sites for top online influencers and we’d like to share some behind the scene insights that you should know before getting your own personal brand site built.

If we get to the root of what a personal brand site is, there are three fundamental pillars that will absolutely make or break your site!

Here they are…

First Pillar: A SINGLE Primary Objective

If your site tries to do everything, it will surely do nothing.

The wide net catches the most fish model is NOT applicable here.

Let’s say you have a new podcast, a new online coaching program and perhaps you’re also on the lookout for getting more speaking engagements – the trouble most people get into is they want all of these to be primary objectives and then the site becomes cluttered, confusing and ineffective.

The trick here is constraint.

Hone in on the customer avatar that you want to tailor your site towards and then get clear on the most important single task your site can be driving to that market.

Working backwards from this clear singular focus makes the process infinitely easier to navigate and forces you to make key decisions towards simplification which in turn leads to more results-oriented personal brand site.

Second Pillar: Great Photography

A beautiful personal brand site is largely won or lost by great photography.

There’s tremendous value in getting a professional photoshoot and we direct all of our clients to get one scheduled immediately upon mapping out our custom personal brand site package.

These are the types of shots you'll want:

These are the types of poses you want your photographer to shoot.

I highly suggest you find one or two photos of people/websites online that you really like stylistically, model their shots and provide these examples for your photographer in advance which will help them out as well.

Quick Pro Tip: Avoid Stock Photography – unless done really well, it usually cheapens the look and feel while also making your site less ‘authentic’.

When we see a photo of someone, their eyes become the focal point – specifically where their eyes are looking, so if you have an image that looks to the left or right we can draw attention to a headline or important element on the site, which proves very effective.

I also recommend swinging for the fences with trying a variety of facial expressions.

Don't forget to have fun during your photo shoot! Be bold and try out some different facial expressions, this will help you stand out from all the typical (i.e. boring) shots we're all used to seeing.

Third Pillar: Expert Storytelling

A personal brand site is a powerful tool in your arsenal.

The reason it’s such a powerful tool is that when done right, a great personal brand site is communicating your values, who you are, what you do and why you do it.

When executed correctly this builds deep rapport and connection with your ideal market and the way all of that happens is via…


One of the biggest mistakes an online influencer can make is over emphasizing their accomplishments, which can come off as bragging and excuse the term, ‘douche-y’.

This also can create a barrier or wall between yourself and your market.

Instead, consider implementing these expert techniques when writing your story:

  • Start on a life-defining dramatic moment, the one that defines why you do what you do
  • Write the story in first person
  • Make sure it’s in present tense
  • Set the setting (location and year/time of year)
  • Be vulnerable and real

Bringing in just a few of these techniques can dramatically shift the telling of your story into an engaging, entertaining and deeply powerful rapport building asset.

Quick appreciation for Patrick Combs who is our dear friend and resident story expert whom we refer all of our clients to for story coaching (we also built his personal brand site *shameless plug*)

Those are the three pillars, I hope they help you navigate approaching your own personal brand site with a greater perspective.

If you’d like an expert team to work with you on creating your own dream personal brand site, you can apply here to schedule a conversation with me or feel free to comment below if you have any questions or feedback!

Wordpress Backups
The Most Reliable Daily Backups
for WordPress Websites.

If the unthinkable happens and you need a site restored,
we’ll take care of that for you — fast.

Your World-Class Website is always
available, no matter what:

Stored Securely Off-Site

Independent, remote storage means that your backups are always available when you need them most. Even if your server goes down.

Won't Slow Down Your Site

Sites are backed up incrementally so it won't load down your server and slow down your site like other providers do. It's important to you, it's important to us.

Fail-Proof Migrations

Changing hosts? No problem! Our full-service backups offer you a simple way to migrate your World-Class Website without the stress or failure worry.

90 Days of Storage

Access to 90 days of backup history. So if you need to restore a previous version of your site, it's as easy as just saying so!

Immediate Recovery

We can recover your website with just a few clicks. If something happens, we'll get your site back up before anyone even notices.

Maintenance Dashboard

Never wonder if your World-Class Website's been backed up!  Our Maintenance Dashboard plugin shows you a running log every backup.

Security Monitoring
Security Monitoring That
Goes the Extra Mile.

Your World-Class Websites are safe and protected from the daily attacks
that threaten their integrity. Security monitoring is a no-brainer must,
and it comes included in our Peace of Mind Maintenance Plans.

Relax knowing your sites are safe
with Peace Of Mind

Daily Automatic Scans

Deep automated scans detect malware, anti-viruses and malicious code that can be on your client's site.

Deep Malware Detection

Our malware scans dive deep to find the complex WordPress malware that others don't catch.

Rapid Malware Cleanup

When malware is detected on a site, our peace of mind engineers are on the scene immediately to clean it up.

Powerful Firewall

Blocking bad guys from day one! Suspicious IPs and malware bots are prevented from entering your WordPress sites.

Attack Prevention

An automatic and powerful captcha login protection system keeps would-be hackers and bots out.

Wordpress Hardening

You can rest assured that your sites are secure according to the recommended WordPress best practices.

Say Goodbye to
Problematic Plugin Updates.

Far gone are the days of plugin updates giving you headaches or worse — breaking
your World-Class Website and forcing you to spend valuable time fixing it.

Our Visual Validator ensures success.

Welcome to the Future of
Automated Wordpress Updates

How Visual Validator perfects the update process:

Visual Validator takes screenshots of up to 10 pages of your site.

Updates are applied.

Visual Validator takes new screenshots and compares them to see if anything looks different.

If changes are detected, our peace of mind engineers are alerted and will resolve the issue.

Break-Free Updates

Our Visual Validator means plugin updates won’t cause visual problems on your site!

If a new version of a plugin you’re using doesn’t play nice, we’ll know about it before there’s a problem. The Visual Validator alerts our happiness engineers to take a personal look.

Pick and Choose Which Plugins
to Update

Our update process lets us pick and choose which updates to run. So if needed, we can exclude updates which are known to be problematic from the process.

You have full visibility and complete control over this through the Updates tab of the Maintenance Dashboard plugin.