A couple years ago, I was running a creative design agency and we built a site for this super high level entrepreneur, and it was so successful that it caused me a problem.
Influencers would see it and ask, “Hey, can I get the “template” you used to build that amazing site?” The question annoyed the hell out of me!
We hadn’t used a template. We had busted our ass trying to live up to our client’s two greatest desires:
A site that melded Direct Response Marketing genius and insanely great design.
It was a bit like creating a site for a Steve Jobs, and it stretched us into our best work.
But then, after I stopped being annoyed – which I laugh about today – I saw what was
going on. Most personal brand sites SUCK. Even for most “celebrities.”
I fell in love with the idea of reinventing what a personal brand site could be –
marketing savvy and artistically rich – to help a whole lot of leaders finally have an
amazing site that truly expresses who they are (while driving results).
We chose the name Influex because it combines the two functions
we know matter the most on a great personal brand;
Amplified Influence and Essence Expression.
Because your greatest INFLUENCE comes from your fullest EXPRESSION.
A couple of years and dozens of Influencer Sites later,
Influex was born with our Brand Promise: