Personal branding is the future of consumer decision making. Consumers are looking more to what their peers and role models are endorsing over what “big business” says.
You can either lead the way and go with what is happening now, or stay in the past and get left behind. Which will cost you money, time, impact and you’ll become irrelevant.
There’s more and more people claiming to give the right guidance on personal branding, so I know it can be confusing with a lot of “mis-information” out there, you need a trusted guide and blueprint to follow.